Simulation games have proven extremely popular in the United States, with gamer spending on the genre increasing 63.2% year-over-year in the first half of 2020 according to sensor tower.
With such an impressive increase, simulation titles have proven to be the top earners. The genre includes top games such as Roblox and Playrix’s Township. The former hit $1.5 billion in lifetime mobile revenue in June.
However, among the genre’s top 100 earners, $851 million was generated in the first half of 2020. Additionally, the most successful subgenre was sandbox, with a 96.5% increase, from a year over year, it generated $368.8 million.
Growing 51.9% year over year, the racing genre turned out to be the second fastest growing category, grossing $110.3 million. Meanwhile, Casino came third with $2.1 billion, a 46.4% year-over-year increase. At the bottom of the chart is hypercasual, which saw a 6.6% year-over-year decline.
Downloads on the rise
However, in terms of downloads, the casino genre showed the strongest growth with an increase of 39.1% year-on-year, with the top 100 games racking up 89.4 million installs. Slots proved to be the most popular subgenre with 44 million downloads, a 14% year-over-year increase.
Meanwhile, racing again ranks second with 75.6 million installs due to a 33.3% year-over-year increase. Additionally, the shooter genre took third place, recording 85.5 million downloads, growing 33% year-over-year. However, at the other end of the spectrum, the arcade genre lost seven percent year over year.
Despite only seeing a 2.5% increase, the hypercasual category saw the most downloads in the first half of 2020. Overall, the top 100 games generated 508.3 million installs . In second place, top puzzle games racked up 262.2 million installs. Finally, with the third highest number of downloads, arcade games recorded 167.8 million.