Bidstack expands its simulation games portfolio with Dovetail Games – European Gaming Industry News

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Bidstack is pleased to announce the addition of three new exclusive titles from Dovetail Games, the world leader in simulation entertainment, to its portfolio of simulation titles.

The hyperrealistic simulation games, available on PC and console, are played by millions of gamers in key markets such as the UK, US and Germany and bring digital hobbies to life for enthusiasts in more than 100 countries around the world.

The new partnership will allow Bidstack to deliver seamless brand experiences in these virtual environments and create a new revenue stream for Dovetail Games while respecting the player experience by maintaining the authenticity of their titles.

The three Train Simulator 2022 games, Train Sim World 2 and Bassmaster Fishing 2022, are ideal environments for hosting non-intrusive in-game advertising as they feature natural spaces and surfaces where players would expect to see advertising in. their daily life, like on the train. liveries, platform display boards and around competitive fishing competitions, reflecting real world experience.

Train Simulator 2022 (PC only, where the player interacts as a train) and Train Sim World 2 (available on PC and console, where the player is the driver) are widely regarded as the ultimate hobby games for enthusiasts who seek to take control of genuine, licensed locomotives on high-speed services, long freight runs, and even real-world international routes. Games are built on the Unreal Engine, delivering incredible graphics fidelity and new levels of realism thanks to Dovetail’s exclusive SimuGraph® Vehicle Dynamics Engine.

The third title added to Bidstack’s portfolio is Bassmaster Fishing 2022, which launched on October 28, 2021. The game brings the thrill of big game fishing to eight real-world locations including the Sabine River, Lake Ray Roberts and the Saint John River. Players can compete as 10 Elite Series Professionals as they battle to achieve immortality in angling and win the Bassmaster Classic. Also powered by the Unreal Engine, players can get lost in beautiful environments and the immersive world of Bassmaster Fishing

The new titles expand Bidstack’s simulation vertical following the recent partnership with Tangent Interactive and demonstrate the appetite of innovative publishers to take their in-game realism to a whole new level with thoughtful and immersive in-game advertising.

Commenting on the new partnership, Gemma Johnson-Brown, COO of Dovetail Games, said, “I am delighted to bring this new level of authenticity to our games. Our players are enthusiasts who enjoy spending their time in the worlds we have created and this partnership will bring real world brands to those worlds, adding another layer of detail to the simulation for us. “

Antoine Jullemier, Procurement Manager at Bidstack, added: “These beautiful photo-realistic environments provide transparent locations for branding that enhance the gaming experience through the implementation of our technology. The opportunity to reach enthusiasts through the Dovetail Games portfolio is an effective way for brands to extend their actual sponsorships into the virtual realm.

About dovetail games

Dovetail Games is an award winning developer and publisher of industry leading entertainment simulation software based in Kent, UK.

Dovetail Games creates digital hobbies for enthusiasts and sells them in over 100 countries around the world. These hobbies come in the form of simulation experiences that faithfully recreate real-world situations and put players right in the middle of the action.

About Bidstack

Bidstack is the leading gaming advertising and video game monetization platform. Their sophisticated technology allows brands to serve ads in natural video game spaces while protecting the gaming experience.

These brand experiences can range from trackside banners and urban billboards to pitchside LED signs, skins, or any other contextually relevant space within the metaverse.

The company has more than 80 employees across five international locations and is a public company listed on the London Stock Exchange.


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